PR Services

In today's environment, PR has taken on a greater role than ever before. Positive press coverage can cut through the crowded marketplace and set your company apart, increase awareness and ultimately help drive sales.

Shafer Communications serves local, national and multi-national clients across a variety of industries, including professional services, the arts, banking, non-profits, health services and golf. Media relations is our specialty, and our goal is to help clients gain meaningful, effective media coverage – with the right message, at the right time and in the right market.

Properly executed PR campaigns can be extremely effective. But results don’t happen overnight. An effective media campaign requires experience, creativity, finesse and perseverance.

Our clients have appeared…

In Major Newspapers:

Wall Street Journal, USA Today, LA Times, Chicago Tribune, The Observer (London), Dallas Morning News, Boston Globe, New York Post, Fort Worth Star-Telegram, Denver Post, Arizona Republic, Journal do Brasil, El Universal, Fort Worth Business Press, Kansas City Star, Dallas Business Journal, Saint Louis Business Journal, Minneapolis Star Tribune and many more. 

On Major TV Networks:

CNN, CNN Headline News, BBC, NBC Today Show, NBC Nightline News, MSNBC, CBS Marketwatch Weekend, Bloomberg TV and PBS, plus ABC, NBC, CBS and Fox News affiliates across the US. 

In National and International Magazines (print and online):

People Magazine, Men’s Journal, Business Week, Fortune, Fortune.com, CNNMoney.com, Outside Magazine, Sunday Times Travel, Parade Magazine, Kiplinger’s Personal Finance, MSN.com, The Oprah Magazine, AARP, USA Weekend Magazine, US News & World Report, AAA magazines, Northwest Palate, Worthwhile Magazine, Shape Magazine, and in-flight magazines American Way, Spirit, Alaska Airlines and Up!

On Numerous Local, National and International Radio Programs

Our PR services include:
  • PR Consulting
  • PR Strategy Development
  • Media relations
  • Message Development
  • Byline Article Development, Editing and Placement
  • Press Release Development
  • Social Media Consulting and Management

 To see the PR results we’ve helped our clients achieve, click here. 

 

 

 

                           

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“Kelly Shafer exudes a work ethic based on an understanding and passion for her clients’ products and services that is hard to come by. I think of her as part of my team – not just a PR and Marketing consultant."
 
Brian Kurth
VocationVacations
Founder & President
“Damn, you’re good!”
 
Karla K. Morton
Author, Poet
 
“Kelly Shafer has almost a ‘sixth-sense’ when it comes to honing in on what is and isn’t news-worthy and therefore what will and will not be covered in the media…Both JODesign and my clients have increased name recognition through Shafer Communications’ efforts.”

Jennifer Henderson
JODesign
Owner